Marketing

Marketing is pivotal in building great companies. As organisations leverage on digital and social media marketing and e-commerce to power their business growth, the demand for strategic marketers has never been greater.

Our course offers dual specialisation in Branding & Digital Marketing and E-Commerce & Retail Marketing to prepare you to seize employment and entrepreneurial opportunities in the new digitally-driven economy. Acquire skills in marketing communications, digital and social media marketing, experiential marketing and analytics and e-commerce that will greatly enhance your competitive edge.

Through hands-on learning, real-world industry projects and overseas study trips, you will gain insights into the psychology behind marketing techniques across multiple industries. Certified courses by industry heavyweights such as Google, LinkedIn and Twitter will also place you in good stead as you prepare for a career in the highly rewarding world of marketing

Career Opportunities

• Brand Management

• Digital & Social Media Marketing

• Marketing Communications

• Public Relations

• Event Management

• Business Development

• E-Commerce

• Retail Marketing

• Merchandise Buying

• Media Planning